I'm Rida, an interdisciplinary designer making bold brands, thoughtful interfaces, and motion that actually feels alive.
I'm Rida, an interdisciplinary designer making bold brands, thoughtful interfaces, and motion that actually feels alive.
I craft bold brand identities, thoughtful interfaces, and motion that actually feels alive. My work lives somewhere between instinct and intention — rooted in strategy, but never afraid to colour outside the lines.
I'm endlessly curious, slightly chaotic (in a productive way), and constantly chasing the "what if" behind an idea. I'm not here to make things that just look good — I'm here to make things that work, connect, and occasionally surprise you.
Whether I'm designing a brand system, prototyping an app, or animating a micro-interaction, I believe the best design comes from equal parts logic, empathy, and a little bit of play.
I ask a lot of questions — because good design starts with not knowing.
Simplicity isn't boring — it's brave. I design so things *click*, fast.
I obsess so you don't have to, from spacing to scroll states.
I break things on purpose — so the final idea doesn't.
Design is for humans, not just users. Every pixel has a person behind it.
I believe great ideas are built better, together.
Not sure where to start?
That's my favorite part.